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Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers
24% of US buyers consider reviews as 'incredibly influential'.
To highlight the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same customers are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
98% Of Yelp's Browsers Purchased From A Business They Found On The Site
Usually, 142 million consumers visit Yelp monthly. This is as good a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
83% Of All Young Shoppers Were Asked To Give A Review Recently
Of those asked, 80% of consumers did give a review. Overall, businesses have asked 66% of all consumers to give a review on their company.
Source: Brightlocal
If A Company Handles Problems Rapidly And Efficiently, 95% Of Dissatisfied Consumers Will Return To A Business
Consumers do not expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there's absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Since the vast majority of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
74 Percent Of Local Businesses Have At Least 1 Google Review
One review is far from enough to enhance your site's SERP ranking.
Looking at online ratings statistics, we found out that a business needs to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
60% Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.
Reviews and ranking stats reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
Consumers Could Invest 31% More With A Business That Has Fantastic Reviews
Take note of this fact. The more detailed other users explain your product and services, the more money you can charge and customer review statistics show us precisely just how much more.
Source: Martech Zone
Because They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82% Of Consumers Visit Review Sites.
Review websites are locations that people go to get the truth about a product, business or service . Users come since they have actually already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
63.6% Of Consumers Check Out Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review statistics reveal the general appeal of a website can just go so far when it comes to trust.
Source: Review Trackers