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98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website
Usually, 142 million consumers visit Yelp monthly. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.
Source: Capterra
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review statistics show the basic appeal of a website can just presume when it concerns trust.
Source: Review Trackers
53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
70 Percent Of Customers Prefer To Discover A Business By Means Of Articles And Reviews, Rather Than Ads
Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are by far the best way to discover the truth about a service or product.
Source: Statuslabs
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. However, they recognize the huge effect user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To show the value of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those exact same consumers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Income
Businesses that treat clients fairly generally flourish, review websites help make sure of that.
Source: Statuslabs
86 Percent Of Customers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the cash they spend at your business. If you give them an excellent experience, they will want to share it.
Source: Brightlocal
Reviews Posted On Twitter Can Help Boost Revenues By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
83% Of All Young Customers Were Asked To Give A Review Recently
Of those asked, 80% of clients did post a review. Overall, businesses have asked 66% of all clients to post a review on their company.
Source: Brightlocal
Over Half Of Shoppers Aged 25 To 34 Published Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a new automobile and there are several models which fit your criteria. How do you select the very best one for you? Well, you read reviews.
With the help of other people, you manage to decide on a model that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'very often'.
Source: Trust You