95% Of Unsatisfied Consumers Will Return To A Business If A Business Takes Care Of Problems Rapidly And Efficiently

Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Generally 2 out of 3 companies have exceptional and good rankings. Only 5% of companies have a score listed below three stars.

Source: Brightlocal

89% Of Customers Review A Companies Responses To Reviews

Not only do many consumers read the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

74% Of Regional Businesses Have At Least One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online rankings stats, we found out that a business requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Online Item Reviews About An Item Can Boost Its Conversion Rate By A Staggering 270 Percent

User review stats show the purchase probability for a product with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Clients

24% of US consumers consider reviews as 'very influential'.

To highlight the importance of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews stay without a response. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the huge effect user scores have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out many more reviews to get a clear view of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

72% Of Customers Will Not Take Action Before They Read Some Reviews

No matter how captivating your marketing is, you still need consumer reviews. There is no other way around it. Customers are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of Consumers Don't Rely On Advertising

The traditional channels to reach customers aren't as influential as they used to be. Most users who no longer trust advertisements pick to take notice of customers' recommendations online.

Source: Statuslabs

67% Of Consumers Claim Reviews Are A "Very Important" Factor When Picking A Service Provider

Reviews have an enormous impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport