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The Average Review Length Has Actually Become 65% Shorter Since 2010
These days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.
Source: Capterra
83% Of All Young Consumers Were Invited To Give A Review Recently
Of those asked, 80% of consumers did post a review. In general, companies have asked 66% of all customers to submit a review on their business.
Source: Brightlocal
53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of consumer reviews stay without a reaction. That's too bad, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
If A Business Manages To Resolve Problems Quickly And Efficiently, 95% Of Dissatisfied Clients Will Return To A Company
Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there is nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
USA Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US customers.
Source: Statista
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of clients, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
The Majority Of Clients Aged 25-34 Published Reviews
According to Statista, the more youthful generations are clearly the more opinionated ones.
Source: Statista
One-half Of All Millennial's "Always" Read Online Reviews For Companies
More youthful individuals understand the value of being informed. User-generated content has an indisputable influence on consumers.
If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Online Product Reviews About A Product Can Amplify Its Conversion Rate By An Incredible 270%
User review stats reveal the purchase probability for an item with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews
Regardless of how enticing your marketing is, you still need client reviews. There's no skirting around it. Clients are still going to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'extremely frequently'.
Source: Trust You
Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies really use them.
Although we now understand why client reviews are so effective, most businesses apparently don't.
Source: LsaInsider