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Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Data reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
88% Of Executives Consider Reputation Risk As A Leading Business Issue
Reputation management stats suggest a business's reputation doesn't impact simply the customers. Potential employees likewise take a look at scores and take a look at reviews.
Source: Deloitte
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a physician or an attorney.
Young people (age 18-35) are much more likely to employ an expert based on online reviews. Only 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
63.6% Of Customers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.
Source: Review Trackers
Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase possibility for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
Positive Reviews Motivate 68% Of Consumers To Choose A Local Business
Because the large bulk of customers check out reviews, you would want yours to be appealing to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews
Regardless of how tempting your marketing is, you still require consumer reviews. There's no way around it. Consumers are still going to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
Reviews Published On Twitter Can Grow Revenues By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews
Online review statistics show that 63% of consumer reviews remain without a response. That's too bad, because those companies are losing clients that way.
Source: Review Trackers
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people spend more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can also affect our purchasing preferences.
According to social media reviews statistics, Facebook impacts over half of users' purchase choices.
Facebook reviews stats expose that four out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
The Majority Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Business
This stat is one of many that illustrate the importance of online scores. Now that news of client fulfillment travels this quick, keeping your customers happy is more crucial than ever.
57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
Moreover, 11 percent looked only for companies with a perfect five star rating.
Source: Brightlocal
A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat clients honorably typically prosper, review sites help make certain of that.
Source: Statuslabs