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Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can likewise affect our buying decisions.
According to social reviews statistics, Facebook affects more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are likely to rely on a local business.
Source: RevLocal
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies
More youthful individuals know the worth of being informed. User-generated content has an unassailable effect on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Positive Reviews Motivate 68% Of Customers To Choose Local Businesses
Given that the vast majority of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
74 Percent Of Local Businesses Have At Least 1 Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Looking at online scores stats, we found out that a business requires to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.
Source: Review Trackers
The Majority Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
61 Percent Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Typically two-thirds of companies have excellent and awesome scores. Just 5% of businesses have a rating below 3 stars.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Negative Reviews
Online review stats prove that 63% of client reviews stay without a response. That's regrettable, because those companies are losing consumers that way.
Source: Review Trackers
Reviews Shared On Twitter Can Help Boost Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Google Represents 57.5 Percent Of All Reviews Globally
Google is in the lead here, followed by Facebook as a far-off second.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.
Today's shoppers are wary and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out many more reviews to get a clear view of how business is actually doing. Don't depend upon that statistic alone.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Income
Businesses that treat clients well normally succeed, review websites help ensure of that.
Source: Statuslabs