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More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.
Reviews and ranking data reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Reviews Published On Twitter Can Grow Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
American Shoppers View "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US consumers.
Source: Statista
91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review statistics position customers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the exact same weight as recommendations from family and friends.
Source: Brightlocal
The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010
In the present day reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
89% Of Shoppers Like To Read Reviews On Their Mobile Phones
Be it by means of an app or a mobile browser, everyday people prefer to read reviews on their mobile phones.
Source: Statista
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
89% Of Customers Review A Companies Feedback To Reviews
Not only do many individuals read the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Over Half Of Shoppers Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are purportedly the more opinionated ones.
Source: Statista