88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

If A Company Deals With Issues Rapidly And Efficiently, 95% Of Dissatisfied Consumers Will Return To A Company

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there is nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews Across The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

70 Percent Of Consumers Choose To Discover A Business Via Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read a lot more reviews to get an idea of how business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and rating statistics show individuals value the opinion of peers more than any other material.

Source: Collective Bias

53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of consumer reviews go on without a response. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management stats indicate a business's reputation doesn't affect just the customers. Prospective team members also take a look at rankings and take a look at reviews.

Source: Deloitte

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new vehicle and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly select a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs