Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a new vehicle and there are several models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

Reviews have a huge impact on their decision when consumers have to select a solution provider.

Source: DemandGenReport

72% Of Customers Will Not Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still require consumer reviews. There's no way around it. Clients are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review stats show the basic popularity of a website can only go so far when it comes to trust.

Source: Review Trackers

If They Were Asked, 77% Of Consumers Would Leave A Review

More than a 35% would post a review to educate others about their customer experience and 24% would likely direct their review to the company itself.

Over a 26% would be willing to post a review to help other individuals with their decision making process.

Source: Podium

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read many more reviews to get an idea of how the business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat consumers well generally flourish, review sites help make sure of that.

Source: Statuslabs

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Because the large bulk of customers check out reviews, you would want yours to be appealing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Majority Of Individuals Aged 25-34 Gave Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista