Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

83% Of Customers Don't Rely On Advertising

The conventional channels to reach clients aren't as influential as they used to be. Most users who no longer trust ads select to focus on clients' recommendations online.

Source: Statuslabs

73 Percent Of Customers Think Consumer Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Client reviews make the statistics appear more genuine which is what the would-be customers are trying to find. Practically a 3rd of customers say written reviews are the only feature that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

If A Business Manages To Solve Issues Rapidly And Efficiently, 95% Of Disappointed Customers Will Go Back To A Business

Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there is absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Considering that the vast majority of customers check out reviews, you would want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 6% Of Consumers Don't Trust Consumer Reviews At All

According to customer review stats, a massive 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews first.

Source: Statista

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new car and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you quickly pick a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

60% Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and score data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

The Majority Of Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

74 Percent Of Local Businesses Have At Least 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Taking a look at online rankings data, we found out that a company needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal