Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'very influential'.

To highlight the value of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those very same customers are also going to accept slower shipping times for such items.

Source: Turntonetworks

Consumers Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Pay attention to this statistic. The more detailed other users explain your product or service, the more money you can charge and customer review stats reveal to us exactly just how much more.

Source: Martech Zone

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Website

Generally, 142 million consumers go to Yelp each month. This is as great a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

73 Percent Of Customers Think Customer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Client reviews make the stats appear more authentic which is what the prospective clients are looking for. Almost a third of customers state composed reviews are the only function that makes them think the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

70 Percent Of Consumers Choose To Find Out About A Business Through Articles And Reviews, Instead Of Ads

Ads are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

A Lot Of Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

90 Percent Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

Regardless of how alluring your marketing is, you still need client reviews. There's no other way around it. Consumers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and rating stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

Online Product Reviews About A Product Can Amplify Its Conversion Rate By An Incredible 270%

User review stats show the purchase probability for a product with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

Only 6% Of Customers Don't Rely On Consumer Reviews At All

According to consumer review stats, a massive 19 percent of consumers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management statistics show a company's reputation doesn't affect just the consumers. Prospective team members also look at ratings and take a look at reviews.

Source: Deloitte

74% Of Local Businesses Have At A Minimum, One Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online scores statistics, we discovered that a company requires to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal