54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users take notice of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

89% Of Clients Choose To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile browser, everyday people prefer to read reviews on their cell phones.

Source: Statista

95% Of Unhappy Consumers Will Go Back To A Company If A Company Manages To Solve Problems Rapidly And Effectively

Consumers don't expect you to be perfect. They do anticipate you to fix things when they go wrong. If there's absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

70 Percent Of Consumers Choose To Discover A Business Via Short Articles And Reviews, Instead Of Ads

Ads are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated material has an unassailable impact on consumers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

American Consumers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on different elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

82 Percent Of Consumers Go To Review Websites Due To The Fact That They Wish To Purchase A Product Or A Service And Wish To Get The Facts About The Businesses Products And Services.

Users come since they have already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44% increase.

Source: RevLocal

74 Percent Of Regional Companies Have At Least 1 Google Review

One review is far from enough to enhance your site's SERP ranking.

Looking at online ratings statistics, we found out that a company requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

The Average Review Word Count Has Become 65% Much Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews usually bring the same weight as guidance from friends and family.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Over Half Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs