98% Of Yelp's Browsers Bought From A Business They Discovered On The Website

Normally, 142 million customers go to Yelp on a monthly basis. If you have not claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

15 Percent Of Visitors Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of possible consumers will not even think about working with a company they can't find opinions about.

Source: Statuslabs

Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews

Staying connected with your customers develops trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.

As you might anticipate, customers who feel this way are ready to invest more money with a company.

Source: Statuslabs

Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for a product with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US consumers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats show that 63% of customer reviews remain without a reaction. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

90% Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'extremely often'.

Source: Trust You

Google Represents 57.5 Percent Of All Reviews World-wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Published On Twitter Can Help Improve Online Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

The Average Review Length Has Gotten 65% Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet from twitter.

Source: Review Trackers

USA Buyers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

When people read reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Because the large bulk of customers read reviews, you'd want yours to be appealing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal