53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall two thirds of companies have great and outstanding ratings. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Around The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Only 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to consumer review stats, a whopping 19 percent of customers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

70% Of Customers Choose To Find Out About A Business Through Posts And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach too. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also influence our buying preferences.

According to social media reviews statistics, Facebook impacts more than half of users' purchase choices.

Facebook reviews stats expose that 4 out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

If They Were Asked, 77% Of Consumers Would Most Likely Post A Review

More than a 35% would submit a review to inform others about their customer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would want to post a review to help other individuals with their decision making process.

Source: Podium

Negative Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

74% Of Regional Businesses Have At Least One Google Review

One review is far from adequate to improve your website's SERP ranking.

Taking a look at online ratings data, we discovered that a business requires to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Most Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center