Many Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

Majority Of Customers Will Not Use A Business If It Has Less Than A 4 Star Rating

This stat is among many that highlight the importance of online rankings. Now that news of client fulfillment travels this fast, keeping your consumers happy is more crucial than ever.

57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for organizations with an ideal five star score.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other people, you quickly decide on one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

70 Percent Of Customers Choose To Discover A Business Via Reviews And Posts, Rather Than Advertisements

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

US Consumers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various aspects of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

77% Of Consumers Would Undoubtedly Post A Review If They Were Asked

More than a 35% would do it to notify others about their client experience and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to post a review to help other individuals with their choice making process.

Source: Podium

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats indicate a business's reputation does not affect simply the consumers. Prospective team members also take a look at rankings and read reviews.

Source: Deloitte

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually use them.

Although we now know why client reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider