American Buyers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

When people check out reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American consumers.

Source: Statista

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review statistics position consumers' reviews as the most reliable source of recommendations. Online reviews generally bring the very same weight as suggestions from family and friends.

Source: Brightlocal

A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat customers fairly generally flourish, review websites help make certain of that.

Source: Statuslabs

70 Percent Of Customers Prefer To Learn About A Business Through Reviews And Articles, Rather Than Ads

Ads are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

83 Percent Of Customers Don't Rely On Advertising

The standard channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust advertisements select to take note of clients' suggestions online.

Source: Statuslabs

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the vast majority of customers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Normally, 142 million customers visit Yelp monthly. If you have not claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

Just 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to client review data, a massive 19 percent of customers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

The Majority Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center