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Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
Younger people know the value of being informed. User-generated content has an unassailable effect on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Income
Businesses that treat clients well usually flourish, review sites help make sure of that.
Source: Statuslabs
90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals say about first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
77% Of Users Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
89% Of Buyers Like To Read Reviews On Their Smartphones
Be it through an app or a mobile browser, people today choose to read reviews on their phones.
Source: Statista
Software Application Reviews Influence Over 98% Of All Purchasers
18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
83% Of All Younger Shoppers Were Asked To Give A Review Recently
Of those asked, 80% of consumers did give a review. In general, businesses have actually asked 66% of all customers to leave a review on their company.
Source: Brightlocal
74% Of Regional Companies Have At A Minimum, One Google Review
One review is far from enough to improve your site's SERP ranking.
Looking at online rankings stats, we learnt that a company needs to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, concur that it increases their buying confidence.
Companies utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
95% Of Unsatisfied Consumers Will Go Back To A Company If A Company Manages To Resolve Problems Quickly And Efficiently
Customers don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there's nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
Online Product Reviews About A Product Can Amplify Its Conversion Rate By An Unprecedented 270 Percent
User review statistics show the purchase possibility for a product with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center