53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

Most Best-selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they spend at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read many more reviews to get an idea of how the business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

73 Percent Of Consumers Believe Written Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the potential customers are looking for. Nearly a third of consumers say written reviews are the only function that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management statistics indicate a company's reputation doesn't affect simply the customers. Prospective team members also look at ratings and read reviews.

Source: Deloitte

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Overall 2 out of 3 companies have excellent and exceptional ratings. Only 5% of companies have a ranking listed below three stars.

Source: Brightlocal

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

Presently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also affect our purchasing preferences.

According to social reviews data, Facebook affects the majority of users' purchase choices.

Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

74% Of Regional Businesses Have At Least 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online scores statistics, we discovered that a company needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

70% Of Customers Choose To Discover A Business Through Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

89% Of Customers Prefer To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile web browser, people choose to read reviews on their phones.

Source: Statista

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista