83 Percent Of Customers Do Not Rely On Advertising

The standard channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements pick to pay attention to customers' recommendations online.

Source: Statuslabs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the massive effect user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a positive experience, rather than a average or negative one.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize An Organisation

This stat is one of lots of that highlight the importance of online scores. Now that news of client satisfaction travels this quick, keeping your consumers delighted is more vital than ever.

57% of customers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked just for companies with a perfect five star rating.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really utilize them.

Although we now understand why client reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

74% Of Regional Companies Have At Least One Google Review

A single review is far from enough to improve your site's SERP ranking.

Taking a look at online scores stats, we learnt that a company needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still require consumer reviews. There is no other way around it. Clients are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read much more reviews to get an idea of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Generally 2 out of 3 businesses have exceptional and good scores. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal