Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other people, you quickly pick a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the enormous effect user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

98% Of Yelp's Visitors Purchased From A Business They Found On The Website

Normally, 142 million consumers check out Yelp monthly. If you haven't claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If A Business Manages To Fix Problems Rapidly And Effectively, 95% Of Disappointed Clients Will Go Back To A Company

Customers don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there's absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When clients need to pick a service provider, reviews have a huge impact on their decision.

Source: DemandGenReport

83% Of All Younger People Were Invited To Post A Review Recently

Of those asked, 80% of consumers did submit a review. In general, companies have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of consumer reviews go on without a response. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Generally 2 out of 3 businesses have excellent and awesome scores. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses in fact utilize them.

Although we now know why customer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Most Likely Post A Review

More than a 35% would leave a review to educate others about their consumer experience and 24% would likely direct their review to the company itself.

Over a 26% would want to leave a review to assist other people with their choice making process.

Source: Podium

30% Of Customers Feel Positive About A Company Which Responds To Online Reviews

Communicating with your customers creates trust. Even something like reacting to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are more willing to invest more money with a company.

Source: Statuslabs

The Average Review Length Has Gotten 65% Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers