Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general appeal of a site can only go so far.

Source: Review Trackers

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their buying confidence.

Businesses use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

86% Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you provide them a great experience.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Positive Reviews Encourage 68% Of Customers To Choose Local Businesses

Because the large majority of consumers read reviews, you would want yours to be enticing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Submit A Review

More than a 35% would post a review to inform others about their customer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful people understand the value of being informed. User-generated content has an indisputable impact on customers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Typically two thirds of businesses have excellent and awesome scores. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

74 Percent Of Local Companies Have At Least One Google Review

One review is far from enough to improve your site's SERP ranking.

Taking a look at online scores data, we discovered that a company requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

30% Of Customers Feel Favorable To A Company Which Answers Online Reviews

Communicating with your consumers creates trust. Even something as basic as responding to their remarks and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are ready to invest more money with a business.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users take notice of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

15% Of Visitors Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of potential clients won't even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo