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89% Of Shoppers Prefer To Read Reviews On Their Cell Phones
Be it through an app or a mobile browser, individuals choose to read reviews on their phones.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
70% Of Customers Choose To Find Out About A Business Through Articles And Reviews, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are by far the best way to discover the truth about a service or product.
Source: Statuslabs
A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Profits
Businesses that treat clients fairly usually succeed, review websites help ensure of that.
Source: Statuslabs
Buyers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.
Online reviews are certainly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
77% Of Clients Would Likely Post A Review If They Were Asked
More than a 35% would submit a review to inform others about their customer experience and 24% would definitely direct their review to the business itself.
Over a 26% would be willing to submit a review to help other individuals with their choice making process.
Source: Podium
When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect
Stats reveal that reviews were more successful than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger people know the worth of being informed. User-generated content has an unassailable influence on customers.
They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site
Generally, 142 million customers go to Yelp every month. If you have not declared your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
15% Of Visitors Don't Trust Businesses Without Having Online Reviews
No trust means no interactions. 15% of potential consumers will not even consider working with a company they can't discover opinions about.
Source: Statuslabs
American Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on various aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.
Source: Statista
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Generally 2 out of 3 companies have outstanding and great rankings. Only 5% of businesses have a rating listed below three stars.
Source: Brightlocal
77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally ads.
Source: Martech Zone