Favorable Reviews Motivate 68% Of Consumers To Use A Local Business

Considering that the huge bulk of consumers check out reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When consumers have to choose a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated content has an unassailable influence on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

73 Percent Of Customers Believe Customer Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more genuine which is what the potential consumers are looking for. Practically a third of customers state written reviews are the only feature that makes them think the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats put clients' reviews as the most credible source of suggestions. Online reviews generally carry the same weight as advice from family and friends.

Source: Brightlocal

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Staying connected with your customers creates trust. Even something as basic as reacting to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Utilize An Organisation

This stat is among many that highlight the value of online rankings. Now that news of customer fulfillment travels this quick, keeping your consumers happy is more important than ever.

57 percent of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for businesses with a perfect five star ranking.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

89% Of Customers Read A Companies Reactions To Reviews

Not only do the majority of shoppers read the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated material can do wonders in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% boost.

Source: RevLocal

Because They Want To Buy A Service Or A Product And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Go To Review Websites.

Users come since they have already formed a buying decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal