Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social media reviews data, Facebook impacts the majority of users' purchase decisions.

Facebook reviews statistics expose that 4 out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat customers fairly usually flourish, review sites help ensure of that.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Customers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those very same clients are also going to accept slower shipping times for such products.

Source: Turntonetworks

74 Percent Of Local Companies Have At Least 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online ratings stats, we learnt that a company needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Website

Typically, 142 million customers check out Yelp each month. This is as great a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic appeal of a site can just go so far.

Source: Review Trackers

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read much more reviews to get a better idea of how the business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

US Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals read reviews, they concentrate on various aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA consumers.

Source: Statista

72% Of Customers Won't Take Action Before They Read Some Reviews

No matter how captivating your marketing is, you still need consumer reviews. There is no way around it. Consumers are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

89% Of Customers Browse A Companies Reactions To Reviews

Not only do most individuals check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new car and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some negative reviews.

Source: Capterra

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review statistics put clients' reviews as the most reliable source of recommendations. Online reviews typically bring the exact same weight as advice from friends and family.

Source: Brightlocal

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo