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Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business
Because the huge majority of customers read reviews, you would want yours to be enticing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals say about first impressions?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you don't have reviews on your website, consider asking your visitors to write one.
Source: Martech Zone
15 Percent Of People Don't Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15 percent of potential consumers will not even think about working with a business they can't discover opinions about.
Source: Statuslabs
67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
When customers have to select a service provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
Consumers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, purchasing choices are made rapidly.
Online reviews are obviously convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
89% Of Customers Browse A Businesses Replies To Reviews
Not only do many customers check out the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
Reviews Posted On Twitter Can Help Improve Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Earnings
Businesses that treat consumers honorably usually succeed, review sites help make sure of that.
Source: Statuslabs
USA Buyers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American customers.
Source: Statista
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management stats suggest a business's reputation does not impact simply the customers. Prospective team members also take a look at scores and read reviews.
Source: Deloitte
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of customers, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
89% Of Customers Like To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile browser, clients choose to read reviews on their cell phones.
Source: Statista
Google Accounts For 57.5% Of All Reviews Throughout The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People anticipate to see some negative reviews.
Source: Capterra