Half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated material has an indisputable impact on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Typically 2 out of 3 businesses have outstanding and good rankings. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

Customers Could Invest 31 Percent More With A Business That Has Excellent Reviews

Focus on this statistic. The more detailed other users explain your product and services, the more money you can charge and consumer review statistics reveal to us precisely how much more.

Source: Martech Zone

73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more genuine which is what the prospective consumers are trying to find. Practically a 3rd of customers state written reviews are the only function that makes them think the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read much more reviews to get a better idea of how the business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

The Majority Of Customers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose an attorney or a doctor.

Young people (age 18-35) are even more inclined to hire an expert based upon online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management stats suggest a business's reputation does not impact just the customers. Potential team members likewise take a look at rankings and take a look at reviews.

Source: Deloitte

Only 6 Percent Of Customers Don't Trust Customer Reviews At All

According to customer review stats, a whopping 19 percent of customers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

More Than Half Of Customers Will Not Use An Organisation If It Has Less Than A 4 Star Score

This stat is one of lots of that highlight the significance of online rankings. Now that news of client satisfaction travels this fast, keeping your clients pleased is more crucial than ever.

57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for businesses with an ideal five star ranking.

Source: Brightlocal

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

If They Were Asked, 77% Of Consumers Would Probably Submit A Review

More than a 35% would post a review to educate others about their customer experience and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to post a review to help other individuals with their decision making process.

Source: Podium