Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

Reviews Posted On Twitter Can Help Improve Revenues By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a new automobile and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out much more reviews to get a better idea of how business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Usually, 142 million consumers visit Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review stats reveal the general popularity of a site can just presume when it pertains to trust.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those very same clients are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

Most Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower score in fact helps your overall score.

According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats place clients' reviews as the most credible source of recommendations. Online reviews generally carry the exact same weight as suggestions from friends and family.

Source: Brightlocal

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers