72% Of Clients Won't Take Action Before They Read Some Reviews

Regardless of how alluring your marketing is, you still need consumer reviews. There's no skirting around it. Customers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US consumers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those same clients are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Considering that the large bulk of consumers read reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review statistics put customers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the same weight as recommendations from loved ones.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get an idea of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

Only 6% Of Consumers Don't Rely On Client Reviews At All

According to consumer review data, a massive 19% of customers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'really frequently'.

Source: Trust You

15 Percent Of Customers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of potential consumers won't even consider working with a business they can't find opinions about.

Source: Statuslabs

90% Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

73% Of Customers Think Client Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with scores alone.

Customer reviews make the statistics appear more authentic which is what the would-be clients are looking for. Almost a 3rd of consumers say composed reviews are the only function that makes them believe the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs