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When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a physician or a legal representative.
Younger people (age 18-35) are a lot more likely to work with an expert based upon online reviews. Just 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
Customers Could Spend 31 Percent More With A Business That Has Fantastic Reviews
Take notice of this statistic. The more detailed other users explain your product and services, the more money you can charge and consumer review stats show us exactly how much more.
Source: Martech Zone
89% Of Customers Prefer To Read Reviews On Their Smartphones
Be it via an app or a mobile web browser, individuals prefer to read reviews on their smart phones.
Source: Statista
74 Percent Of Local Companies Have At Least One Google Review
A single review is far from enough to improve your site's SERP ranking.
Looking at online ratings data, we discovered that a business needs to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
Reviews Posted On Twitter Can Help Boost Online Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Positive Reviews Motivate 68% Of Customers To Use A Local Business
Since the large bulk of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Clients Browse A Companies Responses To Reviews
Not only do the majority of individuals read the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
86% Of Customers Would Consider Composing A Review For A Business
Your consumers are your most important resource, and it's not just because of the money they spend at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually make use of them.
Although we now understand why consumer reviews are so effective, the majority of businesses obviously do not.
Source: LsaInsider
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra