More Than Half Of People Aged 25 To 34 Published Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

In the present day reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact use them.

Although we now know why customer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have a massive impact on their decision when clients have to pick a service provider.

Source: DemandGenReport

73 Percent Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the potential customers are trying to find. Almost a third of customers say written reviews are the only function that makes them think the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

Clients Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to improve your website's SERP ranking.

Taking a look at online ratings stats, we learnt that a company needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the enormous impact user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's buyers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and ranking statistics reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Half Of Consumers Won't Use A Company If It Has Less Than A 4 Star Rating

This stat is among lots of that illustrate the value of online ratings. Now that news of client satisfaction travels this quick, keeping your clients delighted is more important than ever.

57% of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for businesses with a best five star rating.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Most Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower rating really helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center