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54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star rating is the first thing consumers see. Still, users take notice of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.
Source: Statista
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.
Source: Capterra
70% Of Consumers Choose To Learn About A Business Through Short Articles And Reviews, Instead Of Ads
Ads are all well and good, however it's worth trying a different approach too. Reviews are by far the best method to discover the truth about a service or product.
Source: Statuslabs
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Stats reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Consumers Could Spend 31 Percent More With A Business That Has Fantastic Reviews
Focus on this statistic. The more detailed other users explain your service or product, the more money you can charge and consumer review stats reveal to us precisely how much more.
Source: Martech Zone
USA Consumers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews
They focus on various aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US clients.
Source: Statista
98% Of Yelp's Browsers Bought From A Business They Discovered On The Site
Usually, 142 million customers go to Yelp each month. This is as good a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
The Majority Of Shoppers Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are surprisingly the more vocal ones.
Source: Statista
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick a legal representative or a medical professional.
Young people (age 18-35) are even more inclined to work with an expert based upon online reviews. Only 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
Reviews Posted On Twitter Can Increase Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews
Staying connected with your customers builds their trust. Even something easy like responding to their comments and reviews can make them feel valued.
As you may anticipate, customers who feel this way are ready to invest more cash with a business.
Source: Statuslabs
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Google Accounts For 57.5% Of All Reviews Across The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers