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77% Of Clients Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
If A Business Handles Issues Quickly And Effectively, 95% Of Unhappy Customers Will Return To A Company
Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses actually use them.
Although we now understand why client reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star score is the first thing consumers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.
Source: Statista
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to pick a doctor or an attorney.
Younger people (age 18-35) are a lot more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
American Buyers Regard "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different aspects of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA customers.
Source: Statista
53% Of Customers Anticipate Businesses To Reply Within A Week To Negative Reviews
Online review stats clarify that 63% of customer reviews go on without a reaction. That's too bad, since those companies are losing clients that way.
Source: Review Trackers
89% Of Clients Read A Businesses Replies To Reviews
Not only do a lot of clients check out the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.
Source: Brightlocal
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Software Reviews Influence Over 98 Percent Of All Purchasers
18% of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.
Reviews and rating data show people value the viewpoint of peers more than any other material.
Source: Collective Bias
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the huge effect user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc