52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

Clients Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

15% Of Users Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of prospective consumers will not even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out a lot more reviews to get a clear view of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

If A Company Makes An Effort To Fix Issues Rapidly And Effectively, 95% Of Unhappy Consumers Will Return To A Company

Clients don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.

Source: Review Trackers

Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Since the huge bulk of consumers check out reviews, you'd want yours to be appealing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Picking A Service Provider

When clients need to pick a service provider, reviews have a huge impact on their decision.

Source: DemandGenReport

83 Percent Of Customers Don't Rely On Advertising

The conventional channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust ads select to pay attention to customers' recommendations online.

Source: Statuslabs

89% Of Consumers Read A Companies Responses To Reviews

Not only do most customers read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

89% Of Consumers Like To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile browser, customers choose to read reviews on their phones.

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize An Organisation

This stat is among numerous that illustrate the importance of online ratings. Now that news of customer fulfillment travels this quick, keeping your customers pleased is more important than ever.

57% of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with a best five star rating.

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You