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Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
American Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on different aspects of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American consumers.
Source: Statista
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge impact user scores have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically two-thirds of companies have good and exceptional rankings. Only 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
Clients Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, purchasing choices are made quickly.
Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
72% Of Clients Won't Take Action Before They Check Out Some Reviews
Irrespective of how enticing your marketing is, you still require consumer reviews. There's no skirting around it. Consumers are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated content can do miracles in regards to conversions.
A single review can have a massive impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44 percent increase.
Source: RevLocal
70 Percent Of Customers Prefer To Learn About A Business Via Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs
Most Best-selling Products Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Software Reviews Influence Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra