Positive Reviews Motivate 68% Of Customers To Use Local Businesses

Given that the vast bulk of customers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When consumers have to pick a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Clients

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

89% Of Consumers Like To Read Reviews On Their Smart Devices

Be it via an app or a mobile browser, consumers choose to read reviews on their mobile devices.

Source: Statista

A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Income

Businesses that treat customers honorably usually flourish, review websites help ensure of that.

Source: Statuslabs

83 Percent Of Clients Don't Rely On Advertising

The conventional channels to reach clients aren't as influential as they used to be. Most users who no longer trust advertisements select to pay attention to consumers' suggestions online.

Source: Statuslabs

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's shoppers are wary and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review stats prove that 63% of customer reviews go on without a reply. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

Many Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually utilize them.

Although we now know why consumer reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone