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70% Of Customers Choose To Discover A Business Via Short Articles And Reviews, Rather Than Advertisements
Ads are all well and good, however it deserves trying a different approach also. Reviews are by far the best method to discover the truth about a service or product.
Source: Statuslabs
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. However, they realize the massive impact user scores have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
77% Of Consumers Would Certainly Submit A Review If They Were Asked
More than a 35% would leave a review to educate others about their customer encounter and 24% would rather direct their review to the business itself.
Over a 26% would be willing to give a review to assist other individuals with their choice making process.
Source: Podium
Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
Younger individuals know the worth of being informed. User-generated material has an indisputable influence on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of clients, who take notice of the number of reviews is presently at 46%.
Source: Brightlocal
Software Reviews Influence Over 98% Of All Purchasers
18% of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Income
Businesses that treat clients fairly typically flourish, review sites help make certain of that.
Source: Statuslabs
53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of customer reviews stay without a reaction. That's too bad, because those companies are losing consumers that way.
Source: Review Trackers
74% Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from adequate to enhance your site's SERP ranking.
Taking a look at online ratings data, we learnt that a company needs to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, agree that it increases their buying confidence.
Companies use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista