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73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Rankings
Online review data make it clear people aren't pleased with scores alone.
Written reviews make the statistics appear more authentic which is what the prospective clients are trying to find. Almost a third of consumers state composed reviews are the only feature that makes them believe the websites' reviews are appropriate and beneficial.
Source: Fan and Fuel
89% Of Individuals Want To Read Reviews On Their Mobile Phones
Be it by means of an app or a mobile internet browser, people today choose to read reviews on their cell phones.
Source: Statista
Buyers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Therefore, buying choices are made quickly.
Online reviews are undoubtedly convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
These online review statistics show the basic popularity of a site can only go so far when it comes to trust.
Source: Review Trackers
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of customers, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Google Accounts For 57.5 Percent Of All Reviews World-wide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
A Lot Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower rating really helps your overall rating.
According to consumer rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
86% Of Consumers Would Consider Composing A Review For A Business
Your consumers are your most important resource, and it's not only because of the money they invest at your business. If you provide a good experience, they will want to share it.
Source: Brightlocal
Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Considering that the huge majority of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Overall 2 out of 3 companies have great and outstanding rankings. Only 5% of companies have a score listed below 3 stars.
Source: Brightlocal