Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

90% Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with scores alone.

Client reviews make the statistics appear more genuine which is what the would-be clients are searching for. Almost a third of consumers say written reviews are the only function that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the very same weight as recommendations from friends and family.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Consumers Prefer To Read Reviews Using Their Cell Phones

Be it through an app or a mobile internet browser, people young and old choose to read reviews on their mobile devices.

Source: Statista

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Picking A Service Provider

Reviews have a huge effect on their decision when customers have to choose a service provider.

Source: DemandGenReport

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get a clear view of how the business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies in fact use them.

Although we now know why client reviews are so effective, many businesses obviously don't.

Source: LsaInsider

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

Google Accounts For 57.5 Percent Of All Reviews All Over The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Only 6 Percent Of Consumers Don't Rely On Client Reviews At All

According to consumer review statistics, a massive 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews remain without a reply. That's regrettable, because those companies are losing clients that way.

Source: Review Trackers

Clients Might Spend 31 Percent More With A Business That Has Fantastic Reviews

Focus on this fact. The better other users describe your services or product, the more money you can charge and customer review stats reveal to us exactly just how much more.

Source: Martech Zone