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Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.
With the help of other consumers, you quickly select one that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
89% Of Clients Prefer To Read Reviews On Their Mobile Devices
Be it through an app or a mobile web browser, folks prefer to read reviews on their cell phones.
Source: Statista
60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.
Reviews and score data reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.
Source: Capterra
71% Of Millennials Browse Customer Reviews Of Expert Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to choose an attorney or a physician.
Younger people (age 18-35) are much more likely to work with an expert based on online reviews. Just 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
Google Accounts For 57.5 Percent Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a remote second.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star score is the first thing consumers see. Still, users take notice of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated content has an unassailable effect on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review statistics show that 63% of consumer reviews stay without a response. That's regrettable, because those businesses are losing clients that way.
Source: Review Trackers
Clients Could Invest 31% More With A Business That Has Great Reviews
Focus on this fact. The more detailed other users describe your product and services, the more money you can charge and customer review statistics reveal to us exactly how much more.
Source: Martech Zone
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Typically 2 out of 3 businesses have outstanding and good rankings. Just 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal