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70 Percent Of Customers Prefer To Find Out About A Business Via Reviews And Short Articles, Instead Of Ads
Advertisements are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
Favorable Reviews Encourage 68% Of Customers To Choose A Local Business
Given that the huge majority of consumers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Only 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact use them.
Although we now know why consumer reviews are so powerful, many businesses obviously do not.
Source: LsaInsider
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.
Source: Capterra
90% Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals say about first impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
82 Percent Of Consumers Visit Review Websites Because They Want To Acquire A Service Or An Item And Want To Get The Truth About The Businesses Products And Services.
Users come since they have actually currently formed a buying decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients
24% of US shoppers consider reviews as 'very influential'.
To highlight the significance of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be affected than women.
Reviews and ranking data show individuals value the opinion of peers more than any other material.
Source: Collective Bias
The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010
Lately reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
Software Reviews Influence Over 98% Of All Purchasers
18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of client reviews remain without a response. That's too bad, since those companies are losing customers that way.
Source: Review Trackers