Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

30% Of Customers Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your consumers establishes trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management stats indicate a company's reputation doesn't affect just the consumers. Prospective employees likewise look at rankings and read reviews.

Source: Deloitte

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

Reviews Shared On Twitter Can Improve Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have an enormous effect on their decision when clients have to pick a solution provider.

Source: DemandGenReport

Consumers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing decisions are made quickly.

Online reviews are certainly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the general appeal of a website can only go so far when it concerns trust.

Source: Review Trackers

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

90% Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

Customers Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Focus on this statistic. The better other users explain your product or service, the more money you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Generally, 142 million customers visit Yelp monthly. This is as great a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

70 Percent Of Customers Choose To Discover A Business Through Posts And Reviews, Rather Than Ads

Ads are all well and good, however it deserves trying a different approach also. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also influence our buying preferences.

According to social media reviews statistics, Facebook affects over half of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal