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83 Percent Of Consumers Do Not Trust Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust ads pick to pay attention to customers' recommendations online.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews Worldwide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
Users Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Buying decisions are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers expect to see some negative reviews.
Source: Capterra
95% Of Unhappy Consumers Will Return To A Company If A Company Takes Care Of Problems Rapidly And Efficiently
Customers do not anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there is absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Clients Could Invest 31% More With A Business That Has Excellent Reviews
Pay attention to this fact. The more detailed other users explain your product and services, the more money you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a brand-new car and there are several models which fit your requirements. How do you select the best one for you? Well, you read online reviews.
With the help of other consumers, you manage to pick one that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
77% Of Customers Would Leave A Review If They Were Asked
More than a 35% would leave a review to educate others about their client experience and 24% would most likely direct their review to the company itself.
Over a 26% would want to leave a review to assist other people with their decision making process.
Source: Podium
63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review statistics reveal the general appeal of a website can only go so far when it comes to trust.
Source: Review Trackers
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone