If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Service

This stat is among many that illustrate the importance of online ratings. Now that news of customer satisfaction travels this fast, keeping your clients delighted is more important than ever.

57 percent of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked only for companies with an ideal five star ranking.

Source: Brightlocal

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

Google Accounts For 57.5 Percent Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are several models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other people, you manage to select a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the very same weight as recommendations from family and friends.

Source: Brightlocal

95% Of Unsatisfied Clients Will Go Back To A Business If A Company Takes Care Of Issues Quickly And Efficiently

Customers do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there is absolutely nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

15 Percent Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of potential consumers won't even think about working with a business they can't find opinions about.

Source: Statuslabs

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats reveal the general appeal of a website can just presume when it comes to trust.

Source: Review Trackers

Online Product Reviews About A Product Can Improve Its Conversion Rate By An Unprecedented 270%

User review statistics show the purchase probability for an item with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about very first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the significance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those exact same clients are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

89% Of Shoppers Like To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile web browser, people young and old prefer to read reviews on their smart phones.

Source: Statista

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the value of being informed. User-generated content has an unassailable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out customer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Buyers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are obviously persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz