63.6% Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review stats show the general appeal of a website can only go so far when it pertains to trust.

Source: Review Trackers

Because They Want To Purchase A Service Or An Item And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Check Out Review Sites.

Users come due to the fact that they have already formed a buying decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Majority Of Consumers Won't Utilize A Business If It Has Less Than A 4 Star Rating

This stat is among numerous that highlight the importance of online ratings. Now that news of client complete satisfaction travels this fast, keeping your consumers delighted is more crucial than ever.

57% of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for organizations with a perfect five star score.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats suggest a business's reputation does not affect simply the consumers. Potential team members likewise take a look at rankings and take a look at reviews.

Source: Deloitte

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Customers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing choices are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

Google Represents 57.5% Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

83% Of All Younger Shoppers Were Invited To Leave A Review Recently

Of those invited, 80% of consumers did post a review. Overall, companies have asked 66% of all customers to submit a review on their company.

Source: Brightlocal

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

73 Percent Of Customers Believe Customer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with ratings alone.

Written reviews make the stats appear more authentic which is what the prospective clients are trying to find. Nearly a third of customers say composed reviews are the only feature that makes them think the sites' reviews are pertinent and useful.

Source: Fan and Fuel

15% Of Consumers Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of possible customers won't even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you provide them an excellent experience.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Customers

24% of US consumers consider reviews as 'very influential'.

To show the value of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those same clients are also going to accept slower shipping times for such products.

Source: Turntonetworks