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Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
91% Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats place consumers' reviews as the most credible source of recommendations. Online reviews generally bring the very same weight as suggestions from family and friends.
Source: Brightlocal
74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
One review is far from adequate to improve your website's SERP ranking.
Taking a look at online rankings statistics, we discovered that a company requires to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
63.6% Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the general appeal of a website can only go so far.
Source: Review Trackers
Only 6 Percent Of Customers Don't Rely On Customer Reviews At All
According to consumer review data, a massive 19 percent of consumers always trust online reviews and never ever a purchase without checking out reviews initially.
Source: Statista
89% Of Customers Browse A Businesses Responses To Reviews
Not only do most customers check out the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to purchase a brand-new car and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read online reviews.
With the help of other people, you quickly pick a model that works for you. That's how favorable reviews transform customers into consumers.
Source: Consumer Affairs
Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made rapidly.
Online reviews are obviously persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
Reviews Shared On Twitter Can Help Grow Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Half Of All Millennial's "Always" Read Online Reviews For Companies
More youthful people understand the value of being informed. User-generated material has an unassailable influence on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal