64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most credible source of recommendations. Online reviews generally bring the exact same weight as advice from friends and family.

Source: Brightlocal

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'extremely frequently'.

Source: Trust You

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to improve your website's SERP ranking.

Taking a look at online rankings data, we found out that a business requires to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase likelihood for a product with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated material has an indisputable effect on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and score statistics reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Google Represents 57.5% Of All Reviews Across The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the vast bulk of customers read reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

Reviews Published On Twitter Can Improve Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz