When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Element

Data reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

The Typical Review Length Has Become 65% Shorter Since 2010

As of late reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. However, they realize the huge effect user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still require consumer reviews. There's no way around it. Customers are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats show the basic appeal of a site can only go so far when it comes to trust.

Source: Review Trackers

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Communicating with your clients develops trust. Even something easy like reacting to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are going to spend more money with a business.

Source: Statuslabs

89% Of Customers Choose To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile web browser, people young and old prefer to read reviews on their phones.

Source: Statista

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90 Percent Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

The Majority Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking in fact helps your overall rating.

According to client rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

70 Percent Of Customers Choose To Learn About A Business By Means Of Articles And Reviews, Rather Than Ads

Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

Only 6 Percent Of Consumers Do Not Trust Consumer Reviews At All

According to customer review data, a massive 19 percent of customers always rely on online reviews and never ever a buy without checking out reviews first.

Source: Statista

Google Accounts For 57.5% Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers