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If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some negative reviews.
Source: Capterra
Just 6% Of Customers Don't Rely On Customer Reviews At All
According to customer review data, a massive 19% of customers always trust online reviews and never ever a purchase without reading reviews initially.
Source: Statista
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
74% Of Regional Businesses Have At A Minimum, 1 Google Review
A single review is far from enough to enhance your site's SERP ranking.
Taking a look at online ratings data, we learnt that a business requires to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Reviews Published On Twitter Can Help Increase Online Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to select a doctor or an attorney.
Young people (age 18-35) are even more likely to employ a professional based on online reviews. Only 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
89% Of Clients Prefer To Read Reviews On Their Cell Phones
Be it through an app or a mobile web browser, folks prefer to read reviews on their mobile devices.
Source: Statista
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management stats show a business's reputation doesn't impact simply the clients. Prospective employees likewise look at ratings and take a look at reviews.
Source: Deloitte
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the general appeal of a site can only go so far when it comes to trust.
Source: Review Trackers
53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review stats prove that 63% of consumer reviews remain without a reply. That's regrettable, because those businesses are losing consumers that way.
Source: Review Trackers
72% Of Clients Won't Take Action Unless They Read Some Reviews
No matter how attractive your marketing is, you still require client reviews. There is no way around it. Consumers are still willing to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Google Represents 57.5% Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a distant second.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
73% Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Scores
Online review statistics make it clear individuals aren't satisfied with ratings alone.
Client reviews make the statistics appear more genuine which is what the potential clients are trying to find. Nearly a 3rd of consumers say written reviews are the only function that makes them think the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of consumers, who focus on the number of reviews is currently at 46%.
Source: Brightlocal