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Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to buy a new automobile and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.
With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010
Lately reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
88% Of Executives Consider Reputation Risk As A Top Business Problem
Reputation management statistics indicate a company's reputation doesn't impact simply the clients. Prospective team members also look at ratings and read reviews.
Source: Deloitte
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all individuals in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to select a medical professional or an attorney.
Young people (age 18-35) are even more likely to employ an expert based upon online reviews. Only 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
Software Application Reviews Influence Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Google Accounts For 57.5% Of All Reviews Across The Globe
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review stats put consumers' reviews as the most reliable source of suggestions. Online reviews typically bring the exact same weight as guidance from family and friends.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Reviews Posted On Twitter Can Improve Revenues By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo