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The Majority Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to client rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
83 Percent Of Customers Do Not Rely On Advertising
The conventional channels to reach customers aren't as influential as they used to be. Most users who no longer trust advertisements select to focus on clients' recommendations online.
Source: Statuslabs
Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent
User review stats show the purchase probability for a product with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
95% Of Dissatisfied Clients Will Go Back To A Business If A Business Takes Care Of Issues Rapidly And Effectively
Clients do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there is absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Google Accounts For 57.5% Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a far-off second.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's buyers are smart and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
Reviews Published On Twitter Can Improve Online Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.
Source: Capterra
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. However, they understand the huge effect user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
70 Percent Of Consumers Choose To Learn About A Business By Means Of Reviews And Posts, Instead Of Advertisements
Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to purchase a new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.
With the help of other people, you manage to pick one that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs